Is this really the order in which you would address all these issues? I'm horrified that health insurance companies and their involvement is so low on this list. They should be near the top. Alas, this is no surprise. They would rather wait until people are extremely sick before they do anything to help restore their health instead of encouraging them to seek medical attention before sleep issues get out of control.
Public health officials, doctors, and health insurance companies are equally responsible for safety and welfare of all people within their communities. Together, they have the means to provide public awareness materials about sleep disorders community citizens can use: webinars, TV and newspaper advertising, social media, wellness programs offered through hospitals and clinics, school and church programs, and professional development programs provided by businesses for their employees.
Another program that might be able to help spread the word about sleep disorders is Take Control of Your Health, a self-help wellness program for people with chronic health issues that was developed an implemented nationally by Stanford University. Using a script, volunteer peer leaders who have learned to cope with chronic illness previously facilitate six-week courses in their communities following a four-week training session. Courses are designed in such a way that participants are encouraged to come up with ways they can improve their condition on their own or with help from friends and family. I was involved with the program myself for a while but got away from it for reasons beyond my control. Anyway, this program is sorely lacking where any discussion about sleep disorders is concerned. Medical professionals and advocates should encourage Take Control of Your Health developers to include class material about them as a means of increasing participants' knowledge about the importance of sleep and how lack of sufficient sleep can affect their overall health.